“The global labour market cannot do without the creativity of women.”
This was one of the main messages of the speech that Viviane Reding, Vice-President of the European Commission, gave on International Women’s Day this year.
Recently, I came across a study published by the Pew Research Centre in the US. They looked into what it takes to be a leader and identified eight leadership traits. Women performed much better than men in three of them. Creativity was one of them, together with compassion and being outgoing.
Creativity is a core skill in communications. Two thirds of the employees in corporate comms are women. So why are comms directors mostly men?
I will be moderating a panel on Weds, April 21 at the Simply Summit that will try to answer this question. If you work in comms or PR, I would love to hear your experiences and challenges. We will be broadcasting the discussion live over the internet and will take questions online. To register, leave a comment on this blog or DM @simplygroup.
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Please register me for the live broadcast on April 21