My co-author Yang-May and I talked to podcasting guru Neville Hobson on Friday about the story behind our book.
I was asked how I came up with the original idea behind International Communications Strategy. To answer that, I had to dig quite deep into my memory.
It all happened when I was living in Prague 20 years ago. What they used to call the Golden City was such a great cultural centre before WWII thanks of the different ethnic groups represented there. The war and the madness that followed did away with all that.
I could never understand this terrible loss. When I left Prague in the mid 1990s, I embarked on a quest. I wanted to find a way that would help people from different cultural backgrounds to communicate and bond.
After that came my passion for understanding emerging economies and their communication models.
If you’d like to find out more about how Yang-May and I got to write the book, you can listen to the podcast .
Thanks, Neville. And we hope we’ll get to meet your cat some day…
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