Social networking sites like Twitter are supposed to be costing UK businesses £ 1.3bn/year in lost productivity…. that’s according to Director.
 I read this the other night and just sat there wondering…
How do they know this? Where do they get this figure from…. Given the fact that most companies don’t really understand social media and how people use them. I wonder…
But if Director’s estimate is accurate, isn’t this number telling us something about the way in which employees want to communicate?
If your staff is already using Facebook and Twitter to receive and consume information, why not capitalise on this familiarity with Web 2.0 and introduce similar platforms for internal communication purposes?
Employees spread over different countries or regions could use an internal Twitter-like tool to exchange information about a project, update each other on the progress they are making, share the content of their latest meetings, etc.
Staff is often much more enlightened than their employers think.
Let’s stop blaming social media if we don’t want to end up looking like Luddites!
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