If you have worked in communications for some time, you might be used to schizophrenic scenarios…
 The findings of the European Communicator Monitor 2010 will come as no surprise to you then.
The majority (72%) of comms professionals in Europe believe that their function has become more important since the recession.
However… only 22% have been able to increase their resources. 37% have lost compared to other functions.
What is it that business leaders still don’t understand about communications? What do we need to do to educate them?
The communication departments that have fared best are those with strong focus on supporting organisational goals (for example engaging employees).
68% of the respondents believe websites and intranets are important tools for addressing different publics (compared to 59% in 09). But less than 1/3 of the organisations have already introduced  social media. Open dialogue without control and the ease of spreading information are still perceived as threats.
And yes… in case you were wondering. . The glass ceiling in comms still exists. The average salary of women is still lower than those of their male colleagues… on every hierarchical level.
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