Once you get over the slightly annoying voice… this video is great at explaining the transformation the publishing industry is currently going through.
I had been looking for something like this. Something that would describe how publishing might be dying unless we change the way we look at the reader.
Have we entered an era where content is more important than packaging? Say goodbye to good old glossy annual reports!
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This is a great find, Silvia. I haven’t gotten a glossy annual report in years and I must say I miss them. The pdf version — same content online — is not the solution. They’re tedious to scroll through.
There was an article in yesterday’s IHT (I think it was the IHT and I think it was yesterday) about how seeing someone reading a book with a book cover that catches your eye can influence you into reading the book, but someone reading somthing on a Kindle does not.
Ellen,
that’s a good point about the Kindle and book covers. They will have to come up with something digital that creates the same experience as looking at the cover of a book.