It is all about personal branding.
Barack Obama has offered the position of US Surgeon General to Dr. Sanjay Gupta, a neurosurgeon and chief medical correspondent for CNN.
This shows how important it is, these days, to turn your particular way of practicing your profession into a brand.
On top of hosting CNN’s weekend program “House Call with Dr. Sanjay Gupta”, Dr. Gupta has had appearances on CBS Evening News and writes columns for Time magazine. In 2007, he published a book on the search for immortality.
As you can see from this clip of the Daily Show, Dr. Gupta’s appointment is already making waves and entering pop culture.
The US Surgeon General is the country’s doctor, a face people will need to trust and listen to. Dr. Gupta comes with a loyal public. No wonder Obama went for him.
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