February has always been special to me.
Because of my birthday and Chinese New Year.
I went to a Chinese New Year dinner over the weekend and I will be going to another one tonight… provided I can make it to central London.
It has been snowing since last night…the heaviest snow fall in 20 years apparently.
London looks pretty… a whole new experience…a dream made of cotton…
Nevertheless, I can’t wait to leave for Florida on Wednesday.
I am attending IABC’s Leadership Institute in Orlando.
My colleague Natasha, the editor of IABC’s CW magazine, and I are giving a presentation on the use of knowledge sharing as a tool for growing the membership of an association.
We have collected case studies from a number of IABC chapters. We will talk about linking social networking to a chapter’s knowledge base. We will also share our experience with commissioning articles and working with authors.
You have to be very creative these days to get through to members.
Research by Forrester shows that the most trusted information source is “Email from people you know” (77%) and not “print newspapers” (46%) or “email from a company or brand” (28%).
“Company blogs” are scoring even lower (16%)…
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