There was a time when talking about communications for NGOs would elicit big yawns.

Not any longer.

Check out this YouTube video produced by Avaaz.org, a global campaigning organisation. It features a talking fridge “sent back from the future”. “Coldy” talks about the importance of supporting green technology.

EU regulators in Brussels are expected to decide tomorrow about new efficiency standards for fridges, TVs and other household appliances.

Avaaz.org feels that the strong rules needed to cut Europe’s pollution are running the risk of being weakened by industrial lobbyists.

It is using the video to collect signatures for a petition. It was able to reach its target of 50,000 in one day.

There is something powerful about a YouTube video. It is perfect for bringing the cause of a NGO to life.

Times have changed. Social media have pumped new energy into NGO communications.

This entry was posted on Wednesday, March 11th, 2009 at 10:14 am . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.