I used to be in love with the inverted pyramid.
It would give a structure to my stories. When I worked as a journalist, it would serve as the scaffolding of my day… organising my thoughts, the results of my research and the quotes I would get from my interviews.
However, may be… it’s time to move on.
In an article just published in Communication World, Angelo Fernando writes about how “in the future, every story will need to have a beginning, a middle and a hyperlink”.
Hyperlinks put our texts into perspective and connect them with “the broader universe in which your story will live”.
We have to start thinking of every text as “an opportunity to be woven into a larger, ever-developing story line”.
Angelo also talks about the new print-to-Web experience.
Esquire magazine has just come out with its first Augmented Reality issue. The cover and some of the pages have codes. When held up to a web cam, the codes let the reader interact with the content (as shown in the video below).
It still feels a bit gimmicky to me…. but we might be on to something here.
Where is Augmented Reality Journalism taking us… I can’t wait to find out.
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