I keep seeing it again and again. And it really hurts.
 I am talking about fellow communicators who feel passionate about social media and use them with gusto in their private life.
At work, however, they face an uphill struggle… Sometimes it’s the IT department…sometimes it’s their senior executives. These seem to think that social networking sites and blogs are something only their kids use… to play around…
I will be helping MScom, the executive master program of the University of Lugano, to conduct a dialogue online in preparation for their May conference on “Navigating the Social Media Jungle: Strategies for Corporate Communications”.
We will be discussing the challenges that communicators encounter in introducing social media into their organisation. We will also look into the lessons corporations can learn from the way in which NGOs have been using the interactive web.
Join our conversation on Twitter and Facebook.
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